Hi, my name is Adam.

My Background

I grew up in Albuquerque, New Mexico swimming on swim teams from the age of 6 years old. My coaches quickly instilled in me the mantra, “You don’t have to do hard work.. You get to!” which completely shaped my work ethic growing up.

From a young age, I was taught that the most effective way to learn something new, especially something that’s difficult, is to make the activity fun & challenging. When I became a teenager, I began coaching swim teams myself, all while remaining a full time swimmer. It became apparent that students at differing developmental ages learn in a variety of ways. I spent the next 7 years coaching summer and high school swim teams.

In my early 20’s, I sharpened my instructing abilities by working as a group fitness instructor, yoga instructor & personal trainer. Through working with a wide range of demographics, I found the opportunities to engage in different teaching modalities.

In my mid 20’s, I moved up to Colorado, and began working as a swim instructor at swim schools. I discovered that by integrating what I had learned from my prior teaching & personal swimming experiences, I could create powerful & personalized lessons for my clients.

Soon after, I began managing a few of these swim schools where I had the opportunity to see the ins-and-outs of the industry up close. While there are a million wonderful things to say about the swim schools I worked at, there are some glaring deficiencies in the industry that have yet to be addressed. Expensive lessons, inconsistent instruction, inexperienced instructors, & curriculums designed to take multiple years to complete; these are a handful of the problems that swim school parents face regularly.

This brings us to today - I’ve gathered up a team of highly experienced swimming professionals to resolve the long-standing issues within the swim lesson industry. Swimplify is here to make swimming simple & give you the results you’re looking for - fast!

Who is the “Swimplify Program” for?

Swimplify is a program meant for swimmers of all ages and levels who are considered “water-safe.” Water-safe simply refers to the ability to safely be in a pool of shallow water independently. This means that the student is able to stand or float confidently in 4ft-5ft of water.

Why is being water-safe required?

We’ve dissected the swimming journey down to it’s fundamental components. To be a beginner swimmer at 3 years old compared to a beginner at 13 years old or even 30 years old is a very different experience - but for reasons that are not so obvious.

One of the first few stages a new swimmer will go through is the “Fear of the Water” stage. When you’re a young child in this stage, your fear typically starts with “Where is mom & dad?”, followed by “What is this new place?”, then “Who is this instructor?” and finishes with “Am I safe in this pool?”. This type of fear is paralyzing, and completely obstructs the flow of learning. And while each of these fears eventually dissolve with repetition and familiarity, this stage is considered the first big hurdle to clear before accelerated progress can begin.

Older or slightly more experienced swimmers, on the other hand, may start at the same stage, but are more equipped to rationalize their fears. They understand that even though they feel unsafe, they have the confidence in themselves to manage their safety by standing or floating at any time. That confidence to manage their own safety actually gives the student permission to travel into the ‘unknown’. They allow themselves to experiment and try new things, knowing that they’re safe at all times. This expedites the learning process substantially.

Where does Swimplify fit in?

Swimplify fills the void where Swim Schools end and Swim Teams begin. Swim Teams take technically-developed swimmers and build their endurance and racing technique, all while creating a strong network of friends and building community. Swim teams create a powerful culture where swimmers build camaraderie around games, potlucks, challenging swim practices, and achieving personal records at swim meets.

In contrast, Swim Schools do a masterful job of introducing brand new infant and toddler swimmers to the water and getting them to become water-safe. However, once the swimmer has become water-safe, Swim Schools offer stroke development “levels” as a means to become proficient in swimming. While curriculum quality varies from school to school, the average timeline for course completion does not. Most Swim School students take a minimum of 2 years to complete the curriculum, while the average completion rate is about 4 years. The extended duration is primarily due to low lesson frequency, low quality instruction from under-experienced instructors, and inconsistent instruction between different instructors.

Swimplify bridges this gap by offering water-safe swimmers a personalized swim lesson plan that guides them to confidently swim all four strokes in as little as 3 months. We tackle all of the issues within the swim lesson industry by providing optimal warm water, highly experienced instructors, an outcome-oriented curriculum, consistent instruction, and affordable prices for swimmers of all ages and skill levels. We offer a more personalized and tailored approach, where our instructors are able to understand students’ strengths and weaknesses and adjust the curriculum according to their needs. This allows for a better flow in the learning process, with the student able to build on what they’ve learned in previous lessons.

What’s inside Swimplify?

Swimplify offers a sophisticated approach to teaching swim lessons. Swimmers enrolled in this program will choose a timeline they’d like to have the course completed by, and our team will craft the perfect curriculum to help you achieve that goal. We walk swimmers of all levels through proper body positioning, breathing technique, stroke development, building proprioception skills, and how to use a variety of comprehensive learning tools. We meet our students where they’re at on their swim lesson journey, identify their learning style and adjust our coaching style for a completely tailored experience. Our lessons remain engaging & fun with games, drills and a balance of variety & structure.

Side by Side Comparison

What Swim Schools Offer


Cost per 30min Private Lesson: $75-$90
Lesson Length Offered: 10-30min
Instructor Teaching/Swimming Exp. Before Hired:
1 year
Curriculum Completion Rate: 2-4 years
Avg # of Lessons Attended in One Week: 1-2 lessons
Instructor Turnover Rate: 4-6 months


*These are averages based on what is posted on each Swim School website in the Denver Metro Area, what’s posted on their online reviews, and from personal experience working at several of these Swim School locations.

What Swimplify Offers


Cost per 30min Private Lesson: $70
Lesson Length Offered: 30min
Instructor Teaching/Swimming Experience:
I5 years
Curriculum Completion Rate: 3-6 months*
Avg # of Lessons Attended in One Week:
1-2 lessons
Instructor Turnover Rate: 0%*


*Curriculum completion rate is an estimate and is not intended as any representation or guarantee.  Curriculum completion is highly dependent on the student’s performance and engagement, attendance, and physical condition.  This range is intended as a guideline only.

*We guarantee that our instructors will remain with you through the entirety of your lesson package.