My Background
I grew up in Albuquerque, New Mexico, where I jumped into the world of competitive swimming at just six years old. From day one, my coaches instilled a mantra that shaped my entire approach to work and learning: “You don’t have to do hard work…you get to!” That mindset turned challenges into opportunities, pushing me to embrace effort and growth with excitement.
I learned early on that the most effective way to master something, especially something difficult, is to make it both fun and engaging. As a teenager, I took that philosophy to the pool deck, coaching swim teams while continuing to train full-time. It quickly became clear that swimmers at different developmental stages learn in different ways, and I became fascinated by how to tailor coaching for maximum impact. Over the next seven years, I coached summer and high school swim teams, refining my ability to connect with swimmers of all ages and skill levels.
In my early 20s, I expanded my expertise beyond the pool, working as a group fitness instructor, yoga instructor, and personal trainer. Teaching across a wide range of disciplines and demographics gave me a deeper understanding of movement, learning styles, and how to adapt instruction for every individual.
When I moved to Colorado in my mid-20s, I returned to my roots, working as a swim instructor at various swim schools. By integrating everything I had learned from my own swimming journey and coaching experiences, I developed a more personalized, results-driven approach to teaching.
It wasn’t long before I stepped into a leadership role, managing swim schools and seeing the industry up close. While these schools do incredible work, I couldn’t ignore the glaring gaps in the system: expensive lessons, inconsistent instruction, inexperienced instructors, and curriculums that stretched on for years without clear results. Parents were frustrated. Swimmers were stuck. The industry needed a better way.
That’s why I created Swimplify, a program built to break the mold. I’ve gathered a team of highly experienced, passionate instructors to revolutionize the swim lesson experience. Our mission? Make swimming simple, effective, and fun while delivering real results, fast. Whether you’re just starting out or refining your strokes, we’re here to help you unlock your full potential in the water.
Let’s make waves together. Ready to dive in?
Who is the “Swimplify Program” for?
From first kicks to perfect strokes, Swimplify is for swimmers of all ages and experience levels, whether you’re just getting your feet wet or ready to refine your technique. Learning to swim is an adventure, and we’re here to guide you every step (or stroke) of the way.
What does it mean to be “water-safe,” and why is it important?
We’ve dissected the swimming journey down to it’s fundamental components. Water should feel like home, not a place of stress. Being “water-safe” simply means having enough confidence to manage yourself in shallow water, standing, floating, or moving independently. While it’s an important milestone in the swimming journey, it’s not a requirement to start with us.
For brand-new swimmers, the first big hurdle is often overcoming fear, fear of the water, being away from a parent, or trying something new. We get it! That’s why our instructors create a calm, supportive environment where swimmers feel safe and encouraged to explore at their own pace. With trust and repetition, fear gives way to confidence, and confidence leads to real progress.
Wherever you’re starting from, we’ve got a plan to help you move forward, one stroke at a time, one breath at a time.
Where does Swimplify fit in?
Swimplify is the missing piece in the swimming journey. We guide swimmers through the beginning stages, helping them build foundational skills like breath control, floating, and basic strokes. But we don’t stop there, we also step in for the in-between stage, when swimmers have outgrown traditional lessons but aren’t quite ready for the demands of a swim team.
• Swim Schools introduce young swimmers to the water and help them become comfortable and water-safe. However, progress can be slow, with years spent moving through levels at a gradual pace.
• Swim Teams focus on endurance, competition, and advanced technique, but they require swimmers to be confident and technically proficient before joining.
That’s where we come in. Swimplify takes swimmers from their very first strokes to technical mastery, bridging the gap between learning to swim and swimming for sport. With expert instructors, a results-driven approach, and a fun, supportive atmosphere, we help swimmers of all ages gain confidence, skill, and a love for the water, faster than traditional programs.
No matter your starting point, we’ll help you reach the next level.
What’s inside Swimplify?
From first strokes to smooth, confident swimming, we know how to get results, and make it fun along the way!
At Swimplify, progress is personal. Swimmers choose their own timeline, and we design a customized plan to get them there. Our expert instructors break down every skill, body positioning, breathing, stroke development, and body awareness, so swimmers build strong technique from the start.
But this isn’t just any swim lesson. We meet swimmers where they are, adapt to their learning style, and fine-tune our coaching to fit their needs. Every lesson is a mix of structure and play, with games, drills, and challenges that keep learning exciting.
Side by Side Comparison
What Swim Schools Offer
Cost per 30min Private Lesson: $75-$90
Lesson Length Offered: 10-30min
Instructor Teaching/Swimming Exp. Before Hired: 1 year
Curriculum Completion Rate: 2-4 years
Avg # of Lessons Attended in One Week: 1-2 lessons
Instructor Turnover Rate: 4-6 months
*These are averages based on what is posted on each Swim School website in the Denver Metro Area, what’s posted on their online reviews, and from personal experience working at several of these
Swim School locations.
What Swimplify Offers
Cost per 30min Private Lesson: $70
Lesson Length Offered: 30min
Instructor Teaching/Swimming Experience: I5 years
Curriculum Completion Rate: 3-6 months*
Avg # of Lessons Attended in One Week: 1-2 lessons
Instructor Turnover Rate: 0%*
*Curriculum completion rate is an estimate and is not intended as any representation or guarantee. Curriculum completion is highly dependent on the student’s performance and engagement, attendance, and physical condition.
This range is intended as a guideline only.
*We guarantee that our instructors will remain with you through the entirety of your lesson package.